Last year icetv had a Christmas in July special - 12 months for $49. To IceTV staff - will you be having a similar promotion this year? ;)
IceTV had $44 subscriptions (http://news.icetv.com.au/news/?p=1667) ($55 discount) for their 5th birthday in May. They even extended it for a few days. Another special in July might be asking a bit too much :)
But I didn't know about icetv back then :'(
;)