Dear Customers, Colleagues and Competitors!
Let me give you an update on the work-in-progress.
Our own "IceCube" (internal code name) has a killer feature on it, which required us to change chipsets a few times on our journey. We've just upgraded again to a higher-end chipset, in order to provide the best user experience with this feature. But every time you change chipsets, you have to port all of the middleware as well. This adds six months every time for consumer quality.
It also costs a lot in research and development, which explains why we have been running some aggressive price promotions during the last six months. Some of you have been posting about the rationale of these promotions, so now you know that IceTV has been investing heavily in R&D.
We're not in a position to "leak out" what IceCube's killer feature exactly is -- for competitive reasons. We're obviously breaking new ground here and we're breaking the ice with PVR vendors, who have also expressed interest in porting IceTV's new capability onto their own brands. Again, the question there is whether their PVRs have enough horsepower to run it.
This week, we're getting our first demo version of the T3 integrated with IceTV. By November, you'll be able to download firmware upgrades to the T3s that are already out in the market. New T3s will have the firmware preconfigured. The same goes for Strong's SRT 6500, which is a combo PVR/BluRay product.
Topfield has now also allocated resources to do their part in integrating IceTV. But we're still negotiating which of their new models to support first. They are as keen as we are to have at least one more TF model ready for Christmas. Humax is also talking to us, but there are no time-to-market agreements as yet.
Keep an eye out for IceTV on your Facebook over the next six weeks! We're letting all TiVo and Pay TV customers know that there is so much to see with IceTV.
Regards & success, Heinz