I'm a little confused on the timeline here.
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Perhaps I have missed something ?
No, you have not. There is a well known crane manufacturer that does the same thing. Over the past 30 years, it has had numerous bouts of administration where they have risen from the ashes. The common thing is that the new name always starts with a V.
In this case, it comes down to the how much is owed, and whether the bank (generally the only secured creditor) is open to an offer.
What happens is that someone who know the bank is not going to get far will approach the bank and make them an offer. The secured creditor knows that the way to get the most is to keep the administrators hands off the assets as they will quickly dwindle. The other group is lawyers. The last thing they want is for it to end up in court.
So, an offer is made to the secured creditor to buy its debt for a very small amount. The bank will be able to offset its income against the loss, so the bank might have received only say 20 c in the $ if it went through normally. Someone with money might offer the bank say 10 c in the dollar or even less. The bank knows it will get this immediately, whereas in administration, it could drag on for years and the bank might actually end up with only 1 or 2 c in the dollar.
So, the company starts again minus the debts.
So, there are a couple of things to do. The first is to complete and mail in the POD document the administrators have sent out. You can get your transaction history, and the renewals are always added to the end of any existing subscription.
The next is to never go for a long subscription period as you have no way of knowing how long a company will be in business for.
In the case of IceTV, my guess is that it was the attempt to get into the PVR marked that was the cause of the current problems. Product development is a money pit, and the assumption here was that the first attempt would be successful. The reality is that there are many failed products that go through the development cycle before you get your first successful one. Why do you think companies buy out competitors rather than compete?